Highlighting Sustainability in Rail with Green Graphics
December 13, 2021
The COP26 Avanti Climate Train
Arguably one of our most significant projects this year, we teamed up with Avanti West Coast to wrap the iconic all-electric Climate Train.
Aura was absolutely honoured to work on such an important project that highlighted the climate crisis. The Climate Train was responsible for transporting attendees to the COP26 summit where parties from all over the world gathered to address climate change.
This was a fantastic opportunity to bring the spotlight to the more sustainable option of rail travel. We have multiple long-term relationships with rail companies and are passionate about any sustainable innovation we can be a part of in the rail sector.
Did you know, rail accounts for 10% of journeys but only 1% of transport emissions!
Due to the nature of this project, it was a great opportunity to showcase our sustainable wrap solutions. With mutual sustainability goals in mind, we collaborated with Avanti and used 3M non-PVC Envision film and 3M8588G overlaminate. We use films from the 3M Envision range wherever possible due as they’re phthalate-free, partially made from bio-based materials and made without chlorine or other halogens.
Let us know if you spot the Climate Train or get the chance to make a journey in it!
Great Western Railway
In addition to the Climate Train, we also did this great little wrap for Great Western Railway for a surprise unveiling by Prime Minister Boris Johnson at Paddington Station!
As part of their #WeMeanGreen campaign, we used the 3M non-PVC Envision range for this statement wrap, drawing attention to the sustainability of rail travel with bold informative graphics.
At Aura, sustainability is one of the core pillars of what we do best, and our partnerships with multiple rail companies enable us to collectively make a difference with mutual sustainability goals in mind.
Get in touch if you'd like to find out more about sustainable branding solutions!
