Aura and The Hyde Group Unveil New Fleet Branding

A Vision Brought to Life

The partnership will see a starting 266 vehicles across The Hyde Group’s fleet transformed with new branding over the coming months. Designed in-house by Aura’s creative team, the new branding reflects Hyde’s refreshed identity and will be applied in Stoke-on-Trent to ensure durability and sustainability. The vehicles will be wrapped with a transparent cast film to showcase the eye-catching silver paint through the design.

Speaking on the partnership, Hyde’s Fleet Manager Adam Howson said “Our fleet is one of the most visible ways we show up in our communities, so it was important that it reflects our refreshed brand. We chose to work with Aura not just for their creative and technical expertise, but also because of their commitment to sustainability. From the materials used to the application process, every detail has been considered to help reduce environmental impact, while delivering a bold, professional look that proudly represents Hyde across the areas we serve.”

Driving Brand Unity Across Communities

This project follows Hyde’s April announcement that Tower Hamlets Community Housing (THCH) had joined the group becoming THCH: Powered by Hyde. The move will maintain local roots and connections with the community alongside new investment in homes with a new in-house repairs service for customers. This livery reflects the brand colours of each member of the Hyde Group who all share the same ethos and van design.

Lucy Langmead, Aura’s Senior National Account Manager added “This project showcases the value of a complete collaboration. From initial design to seamless implementation, we are proud to ensure Hyde’s fleet rebrand aligns with their community focused vision”.