Aura began by working closely with each client to understand their goals and audience. For Yellow Rail, the focus was on creating a visually compelling booth that highlighted their expertise and providing items that would make a lasting impression. To achieve this, we designed roller banners and magnetic pop-up stands featuring bold visuals and concise messaging. These displays created a professional and engaging space, while reusable tote bags and branded trolley coins provided attendees with memorable, functional keepsakes that will continue to raise Yellow Rail’s brand awareness.

Flotec led with a sustainability focused approach at the RSN by choosing reusable travel mugs, pens, and measuring tapes made from sustainable materials as part of their branded giveaways. These carefully selected items align with Flotec’s commitment to reducing environmental impact and help position the company as a forward-thinking and responsible brand, offering practical items with a sustainable twist. This thoughtful approach resonated with attendees and made their presence at RSN both impactful and meaningful.

Grinsty Rail also wanted to connect with attendees through practical, high-quality items that reflected their values. Aura delivered LED pens that combined utility with innovation, sustainable insulated bottle and notebooks made from recycled materials. Reusable tote bags completed the package, giving attendees a brand experience that reflected Grinsty Rail’s commitment to both quality and sustainability.

For Jobson James Rail, we provided an innovative portable lightbox display, designed to make an impact at the event. This system offers effortless assembly, making it the perfect solution for busy exhibitions. In under 10 minutes, Jobson James Rail had an illuminated, professional display ready to draw attention and showcase their brand at its best.

For the RSN organisers, the priority was enhancing the overall event experience while promoting their brand. Aura provided branded tote bags distributed to attendees on arrival which made sure the RSN logo remained visible everywhere throughout the day.

Every aspect of the process was underpinned by a commitment to sustainability. By choosing environmentally conscious materials and designs, Aura helped each client align their branding with the industry’s growing emphasis on environmental responsibility

Aura’s tailored approach delivered impressive results for Yellow Rail, Grinsty Rail, RSN and many more clients at the show. The bespoke displays and branded materials drew attendees to the JJR, Yellow Rail and Grinsty Rail booths, resulting in high levels of engagement and making a great impression on visitors. By offering practical and memorable giveaways like trolley coins, insulated bottles, and LED pens, Aura helped clients extend their brand presence far beyond the event itself.

Ultimately, our work at RSN demonstrated the power of thoughtful branding in creating meaningful connections. By combining impactful design with sustainability, we helped these businesses shine at one of the rail industry’s most important events.

Make Your Brand Stand Out at Your Next Event

Aura Brand Solutions specialises in creating custom displays and promotional items that captivate audiences and reflect your brand values. Contact us today to learn how we can help you elevate your presence and leave a lasting impression at your next event!