Ferryspeed is a leading logistics and freight company, known for its commitment and expertise in the delivery of commercial freight. They work with range of customers, including retailers, healthcare and pharmaceuticals businesses, and the food, drink, and agricultural sectors.
Ferryspeed recognised the need to modernise their brand identity in a way that helped showcase 40 years of successful trading! Their goal was to refresh their visual presence, creating a more cohesive and impactful representation of their values across their fleet, facilities, and branded materials. The project involved rebranding their fleet of trucks and electric vans, redesigning their reception area, and producing a range of sustainable promotional items to strengthen brand recognition and internal engagement.
Aura Brand Solutions was chosen to bring this vision to life and make sure the transformation reflected Ferryspeed’s forward-thinking ethos and dedication to excellence.
Our collaboration with Ferryspeed began with a detailed discovery phase to understand their brand values and strategic goals. With a clear vision in place, our design team crafted a refreshed visual identity that emphasised modernity and sustainability.
For the fleet rebranding, we designed bold, impactful graphics to get Ferryspeed noticed out on the road and selected durable warranted materials to stand up to the demands of their day-to-day operations. Rebranding their electric vans with new wraps that highlighted their investment in green technology and featured a sustainability message would transform their fleet into striking mobile advertisements of their brand.
As a key part of Ferryspeed’s fleet rebrand, Aura also wrapped 51 Scania tractor units with striking new designs that epitomised the company’s refreshed identity. This large-scale project required a careful approach, from accurate design and alignment to expert application, making sure each unit was transformed into a powerful symbol of Ferryspeed’s modern and sustainable ethos. Using premium 3M materials, the wraps were engineered for durability, standing up to the demands of long-haul operations and the harsh conditions of daily logistics. Our skilled installation team worked tirelessly to deliver the project on schedule, maintaining consistency across the fleet. The rebranded Scania cabs have enhanced Ferryspeed’s on-road presence sharing a clear brand message with every journey and creating an unmistakable and impactful visual statement that commands attention wherever they travel.
We also helped Ferryspeed implement their new brand guidelines throughout their business which included new branded items for internal and event use. They’re great versatile reminders of Ferryspeed’s new identity for employees, customers and industry colleagues alike.
The collaboration between Ferryspeed and Aura Brand Solutions delivered a powerful transformation that elevated the company’s brand identity across multiple touchpoints.
The rebranding of Ferryspeed’s fleet has significantly enhanced their visual impact and brand recognition. The sleek, modern design has transformed each unit into a moving billboard, effectively communicating Ferryspeed’s commitment to innovation and sustainability. With expertly applied, high-quality wraps, the vehicles now represent a consistent and polished image across the logistics sector. Feedback from customers and the public has been overwhelmingly positive, with the refreshed vehicles cementing Ferryspeed’s reputation as a leader in sustainable and forward-thinking transport solutions.
The introduction of branded, sustainably sourced items such as water bottles, pens, mugs, and notebooks added another dimension to the rebrand. These items support Ferryspeed’s dedication to environmentally conscious practices and deepen connections with both employees and customers. The thoughtful integration of sustainable promotional materials also strengthens their brand values and extends the reach of the rebrand into everyday interactions
