Rebranding Alton Towers’ Burger Kitchen with imaginative graphics

April 27, 2014

Rebranding Alton Towers’ Burger Kitchen with imaginative graphics

Over the years, we've completed several projects with Alton Towers. This year they asked us to completely rebrand their Burger Kitchen. A full refurbishment of the interior was required including graphics for their Burger Kitchen restaurant.

We decorated the walls and columns of the restaurant with vibrant self-adhesive themed graphics. These included images of hot dogs and burger buns as well as pictures of Alton Tower’s most popular attractions. These were then finished with silicon beading to prevent lifting and damage from customer traffic.

To the restaurant’s windows, we applied a low gloss 3M window film with a clear adhesive film overlay. This technique gave a fantastic translucent effect when the outdoor light came flooding in and really brought the printed window graphics to life. We also applied coloured Foamex to the window frames, cut to the shapes of drips and splats of ketchup and mustard. This gave them more depth and emphasised the bright and colourful interior theme.

The end result was a complete transformation for the Alton Towers restaurant. It's now a bright and fun environment representative of the theme park and what it stands for.

Rebranding the Alton Towers' Burger Kitchen is just one of many projects we have completed for the Merlin Entertainment Group. We have also printed carpet for the HR Office, covered the Legoland Ninjago Training Camp with wall stickers and signs and applied printed graphics to the interior of one of the numerous hospitality suites with dusted crystal film for its glass doors that feature cad-cut logos.