5 signs it’s time for a new livery
September 12, 2024
Your fleet is one of the most visible representations of your brand. Whether it's out on the road or parked in front of your offices, your livery makes an impression. But how do you know when it's no longer making a good impression? Here are five clear signs your livery might need a refresh.
1. Failing or fading graphics
Peeling or fading graphics are strong indicators that your livery needs an update. Sun damage and general wear can cause vinyl to lose its effectiveness, making your vehicles look tatty and unprofessional. Unfortunately, this can negatively affect your business. Since your fleet represents your brand, maintaining a clean, sharp appearance is essential.
2. Outdated or incorrect information
Does your livery reflect your current brand messaging? Have you recently updated your phone number, email address, or web URL? If your fleet livery still displays old information, you could be losing business opportunities. Make sure your vehicle graphics promote you in the best way possible and reflect your current details so potential customers can easily reach you. This could be as easy as replacing individual graphics or an opportunity to design a whole new livery!
3. Launching a New Product or Service
When launching a new product or service, consider including key messages on your fleet livery. This approach turns your vehicles into dynamic advertising tools, helping you spread the word and generate buzz, as well as keeping your livery current. For flexibility, check out our AuraSwitch, changeable graphics system that allows you to easily change and update the messaging on your vehicles with no downtime!
4. New vehicles in your fleet
Adding new vehicles to your fleet is a perfect opportunity to refresh your livery. Don’t miss this chance to update the design on your existing vehicles as well. A cohesive and updated look across all your vehicles will reinforce your brand’s image and make a lasting impression on anyone who sees them.
5. Rebranding your business
Lastly, the big one. If your company is rebranding, updating your fleet livery should be a top priority. Many businesses overlook this aspect, but your vehicles are mobile billboards that can amplify your new brand identity. Ensure your livery aligns with your rebrand to maximise its impact and avoid outdated mixed messaging. Unveiling a newly wrapped fleet is also a great way to help launch your rebrand. Don’t forget to share it across your social media platforms!
Ready to refresh your fleet livery?
A well-maintained and updated livery enhances your brand’s visibility and makes sure your vehicles effectively communicate your current brand message. And we’re here to make the process as easy as possible! We offer a range of sustainable solutions, including PVC-free and fully recyclable vinyl options to help minimise your environmental impact. Our project managers will work closely with you to ensure minimal downtime, and with our nationwide network of local installers, we can come to you, reducing journey times and keeping your fleet on the road with minimal disruption. Contact us today to explore how we can help you achieve a seamless and impactful livery refresh.
