Out-of-Home advertising done sustainably
September 24, 2024
Out-of-home (OOH) advertising has long been a staple for businesses seeking to reach broad audiences, but it often comes with a significant environmental footprint. The waste generated by traditional materials, coupled with the short-term nature of many campaigns, can make OOH advertising unsustainable. With sustainability becoming a priority for consumers and brands alike, it’s time to rethink your approach to OOH advertising. The good news? With the right strategies, you can reduce your environmental impact without sacrificing visibility or effectiveness.
Design for durability and reusability
Sustainable OOH advertising also means creating campaigns that last. Instead of focusing solely on short-term visibility, consider materials that are durable and can be reused across multiple campaigns. This not only reduces waste but also cuts down on production costs. When paired with a system like AuraSwitch, which allows for on-the-go graphics updates, you can ensure that your advertising remains dynamic and relevant without the environmental cost of frequent reprinting.
Minimise environmental impact with eco-friendly materials
Traditional OOH advertising often relies on PVC-based films, which are resource-heavy to produce and harmful to the environment when discarded. Choosing an environmentally friendly alternative, such as BioFilm, helps to mitigate this problem. BioFilm is a bio-based material, reducing reliance on traditional plastics. It’s solvent-free, which means fewer harmful emissions during production, and it can be easily removed without leaving residue. By using BioFilm, you can reduce your campaign's environmental impact whilst still achieving high-quality visuals.
Reduce waste with changeable graphics
One of the primary challenges with OOH advertising is the constant need to update and replace graphics, resulting in a lot of waste. The AuraSwitch changeable graphics system offers a solution by allowing you to update your advertising content without replacing entire signage units. This system supports multiple graphic changes, drastically reducing the waste associated with frequent updates. Instead of printing new materials for each campaign, you can simply swap out and store the graphics, making your advertising more sustainable.
This changeable graphics system is particularly valuable for businesses that run seasonal or rotating promotions. By making your advertising more flexible and less wasteful, you align your brand with sustainable practices while keeping your campaigns fresh and engaging.
Sustainable OOH advertising is within reach when you choose to reduce waste, minimise environmental impact, and design with durability in mind. By implementing solutions like AuraSwitch and BioFilm, businesses can create effective, responsible, high-impact campaigns that resonate with today’s environmentally conscious consumers.
If you’re concerned about your environmental impact, don’t worry - we have a range of solutions, including PVC-free and fully recyclable vinyl options. Our project managers work closely with you and with our nationwide network of local installers, we can come to you - minimising both downtime and travel time.
Get in touch with us today to explore how we can help you transform your advertising into a sustainable success!
