How to enhance your brand presence with a new fleet livery
August 20, 2024
Did you know your fleet could be one of your most powerful branding assets? In today’s competitive business landscape, creating a lasting impression is crucial. For many businesses, their fleet is an underutilised asset in building brand presence. A branded, well-designed fleet livery can transform your vehicles into mobile billboards, showcasing your brand to an audience far and wide. With the right approach, your vehicles can become dynamic, moving advertisements that keep your brand front and centre wherever they go.
Why fleet livery matters more than ever
Fleet livery is more than just a logo on a vehicle; it’s a strategic marketing tool that offers incredible benefits:
Continuous advertising
Your fleet is constantly on the move, giving you an opportunity to showcase your brand to a wide audience. Unlike static ads, your branded vehicles reach potential customers who might not encounter your other marketing efforts.
Professional appearance
A well-designed livery speaks volumes about your company. It shows attention to detail and pride in your brand, which can positively influence customer perception.
Cost-effective marketing
Compared to other forms of advertising, fleet livery offers a high return on investment. Once applied, it provides ongoing exposure without recurring costs making it one of the most economical advertising investments!
How to build brand presence with your fleet livery
Consistent branding: Make sure your fleet livery aligns with your overall brand identity. Use consistent colours, fonts, and logos to create a cohesive look. This consistency helps build brand recognition.
High-quality graphics: Invest in durable, high-quality graphics that can withstand various weather conditions. Poor-quality graphics can deteriorate quickly, reflecting poorly on your brand and causing additional costs and downtime. At Aura, we use only the best.
Creative design: Don’t be afraid to be bold and creative with your livery design. Eye-catching designs are more likely to grab attention and be remembered. Work with professional designers who understand how to balance creativity with brand guidelines. Did you know, we have an incredible in-house design team?!
Clear messaging: Keep your messaging straightforward and impactful. Include key details like your company name, logo, and contact info in a way that’s easy to read. Top tip - avoid overcrowding the design. Simplicity is often more effective.
Common challenges
Managing your fleet livery comes with specific challenges. Here’s what to look out for and how to address these effectively:
Failing graphics: Choose materials and suppliers known for their quality. Regular maintenance and inspections can help prevent graphic failure and extend the lifespan of your livery. We only work with trusted suppliers who offer great warranties, to give you the quality and peace of mind you deserve.
Handling rebranding: Work closely with your marketing team to plan and execute rebranding projects efficiently. Schedule livery updates to minimise downtime and ensure a smooth transition to new branding. If you need help with this, our wonderful marketing team are on hand!
Minimising downtime: Coordinate livery applications or updates during periods of low fleet activity. Efficient scheduling can help keep your fleet operational while making sure your new livery is applied correctly. Our nationwide teams of installers give us the flexibility to work wherever your vehicles are.
Finding the best pricing: Find the best supplier to get the best price without compromising on quality. It’s easy to think you’re saving money with the lowest price, but you run the risk of the graphics having a shorter lifespan or the installation methods being unsuitable. Cheap graphics often equals poor results.
How to maximise impact
If you’re going to invest in your fleet livery (and we think you should), you want to do it properly. So, here’s how to maximise the impact of your fleet livery:
Interactive elements: Incorporate QR codes or NFC tags into your livery design. These can direct people to your website, social media pages, or special promotions, creating an interactive experience and increasing engagement.
Seasonal themes: Update your livery with seasonal advertisements, holidays, or special promotions. This keeps your branding fresh, relevant and attention-grabbing. Our AuraSwitch temporary branding solution is perfect for this. Changeable graphics that are easy to install and leave your corporate branding ready to reveal beneath.
Employee involvement: Engage your drivers and employees in the branding process. Conduct focus groups or surveys for design suggestions to get valuable input from the people who make your brand. This involvement will encourage them to maintain the appearance of the vehicles and represent the brand positively!
Fleet livery is a powerful yet often underestimated tool for building brand presence. Investing in a great livery transforms your fleet into a dynamic advertising medium. Addressing common challenges and maximising the potential of your livery will ensure your brand stands out and leaves a lasting impression wherever your vehicles go.
At Aura Brand Solutions, we specialise in transforming vehicles into mobile billboards that drive your brand’s success. Ready to make the most of your fleet? Contact us today to discover how we can help you stand out on the road!
