Simplify Your Branded Merchandise Management With Our Custom Online Portal
December 11, 2024
A New Way to Manage Branded Merchandise
For any organisation, managing branded merchandise effectively is crucial to maintaining a consistent brand image. But when you have multiple locations, diverse teams, and various promotional needs, the process can become complicated and time-consuming. That’s where Aura Brand Solutions comes in. We’ve created a tailored online ordering portal that streamlined the entire process, making it easier for our clients to order, track, and manage their branded items.
One of our recent success stories is our work with the RSPCA (Royal Society for the Prevention of Cruelty to Animals). By developing a custom online portal for the RSPCA, we helped them simplify their internal processes and ensure brand consistency across all their sites. Here’s how we did it, and how we can bring the same value to your brand.
The Challenge: Simplifying Branded Event Merchandise for a Leading Charitable Organisation
After a successful rebrand of the RSPCA, the next step was crucial: implementing this refreshed brand identity across all their event merchandise. The challenge wasn’t just about picking the right branded item; it was about ensuring that every branch, team member, and volunteer had access to consistent, high-quality branded event items that showcased the animal welfare charities’ refresh of branding. With 135 branches across England and Wales, managing this process manually would have been time-consuming and prone to inconsistencies. This is where our expertise in developing a custom online ordering portal came into play.
The Solution: A Tailored Online Ordering Portal for Easy, Consistent Branding
To address these challenges, Aura Brand Solutions developed a custom online ordering portal that streamlined the entire process. Here’s how it works and the benefits it brought to the RSPCA:
Centralised Access for All Branches
The online portal serves as a single hub for all RSPCA branches. It offers a curated selection of branded event items that align with the new rebrand guidelines. By centralising the ordering process, we eliminated the need for each branch to source their own event merchandise, reducing inconsistencies and ensuring that every item ordered reflects the updated brand image.
Simplified Ordering Process
The portal’s intuitive design allows users to browse and select items quickly, enabling them to order their approved branded event items that align with their brand guidelines. Whether it’s gazebos, promotional giveaways, or event merchandise, everything is just a few clicks away. We also included a streamlined approval process, reducing the administrative burden on the central office and speeding up order fulfilment.
Consistent Brand Experience Across All Branches
By standardising the selection of products and incorporating the RSPCA’s updated brand guidelines into every item, we ensured a cohesive brand experience across all branches. From the eye-catching selfie frames to the impressive exhibition designs and stands, every item in the portal reflects the RSPCA’s new visual identity. This consistency reinforces the brand and helps create a stronger connection with their audience, both internally and externally.
